An effective way to acquire customers and inquiries through Facebook ads
In today’s digital age, the focus of marketing strategies has shifted towards online platforms. As one of the world's largest social media platforms, Facebook provides businesses with advertising opportunities to help them acquire customers and inquiries. This article will introduce how to help B2B companies achieve sales goals through Facebook advertising and methods to evaluate advertising effectiveness.
1. Facebook post promotion: Accelerate posts on your homepage
Facebook post promotion feature allows you to quickly promote posts on your Page. Just select your targeting settings (website, messenger, contact form) and audience and start promoting instantly.
2. Promote posts through different forms of Facebook ads:
When advertising, it’s important to focus on the quality of your followers rather than just the amount of coverage. At the same time, avoid over-selling and over-promoting products, and respond positively to negative reviews rather than deleting them immediately. Also, avoid using suggestive materials that may limit your ad's exposure and reach. The three main Facebook advertising formats suitable for B2B businesses will be introduced below for you to try and evaluate in many aspects.
1) Target traffic: guide customers to the website, Messenger, WhatsApp, etc. Through the email address and online form reserved on the website, users who arrive at the website can leave their email address, while customers who arrive through Messenger and WhatsApp chat tools can communicate directly and leave their email address.
2) Target potential customers: Collect customer leads for B2B business. Start by adding a Facebook pixel to your website and set up conversion tracking events to improve the quality of your leads. Common conversion events include registration, subscription, clicking on email hyperlinks, submitting online forms, etc.
3) Target interaction: increase the number of message interactions, video views, post interactions, and the number of likes or activities on the public homepage. At the same time, this form of advertising can also help B2B websites collect customer leads. You also need to add a Facebook pixel to your website and set up conversion tracking events to improve advertising effectiveness.
Among the above three Facebook advertising forms, the latter two methods not only circumvent the restrictions on the content displayed in the advertisement by guiding users to the merchant website to fill out forms or send inquiries, but also attract users who are interested in the website and products to actively contact you. You contact us to obtain high-quality inquiries, save time in screening and following up inquiries, and improve sales results
3. Evaluation of Facebook advertising effectiveness for B2B companies
When evaluating the performance of your Facebook ads, you can consider the following metrics:
1) Coverage, number of fans, number of interactions (comments, shares, etc.), interaction rate, and demographic characteristics of fans. By analyzing fans’ online time, push strategies can be optimized.
2) Page views and visitor behavior. By monitoring page views and visitor behavior, you can understand the appeal and impact of your ads on users.
3) Traffic and conversion volume. Tracking events can be set up, such as registering, subscribing, clicking email hyperlinks, submitting online forms, and using Facebook Messenger chat tools, to measure the traffic and conversion effects of advertising.
By carefully evaluating these metrics, you can understand how your ads are performing and make optimizations and improvements based on the data to improve Facebook ad performance for your B2B business.
For more information about Facebook advertising, please read the next article:FB homepage operation and fan interaction: creating a successful brand social platform
