The Complete Guide to Running a Facebook Page!
An independent website represents the corporate image of a company overseas, and the public homepage is no exception. It also represents the corporate image of our foreign trade companies on Facebook. So how do you run a Facebook page that makes customers feel professional?
Today we’re going to talk about some tips on how to run a Facebook public page, build a brand image, and create revenue for your website.
Creation and basic setup:
Use your company’s logo or logo as your homepage avatar, and make sure the image size is no smaller than 320*320 pixels.
Use the official name of your company or brand as your Page name, or choose a name that clearly explains the purpose of your Page.
Choose the cover image based on the marketing campaign and theme so that visitors can intuitively feel the brand concept and product information. Change your cover image regularly to keep your content fresh and engaging.
Edit your brand story to let fans know about your page and credentials. Ensure that contact information, email, address and other information are complete to facilitate user contact.
Required settings:
Enable multi-person management permissions: Only the creator can manage the public homepage in the initial stage. It is recommended to open multiple management permissions in later operations to spread risks.
Regularly download homepage backups: This can reduce losses caused by account bans. Duplicate Home Pages can be merged and Home Pages no longer used can be deleted.
Set automatic replies: Improve the reply speed of home page messages so that users can get timely responses.
These are some basic tips and necessary settings for running a Facebook Page. Of course, successful operations also require attention to content creation, interaction and responses, regular updates, etc. Develop a strategy that works for you based on your brand and target audience, and monitor and adjust over time for best results.
For more information about Facebook, please read the next article:Facebook and Instagram Cross-Platform Integration: Best Practices to Increase Instagram Followers
