Social Media Marketing: Defining Your Brand
Before building your brand on social media, ask yourself two questions:
1️⃣ What message do you want to convey through your brand?
2️⃣ How will you achieve this goal through every post and update?
Setting clear objectives is key to effective strategy and the starting point for brand social media marketing. Here's some guidance:
1️⃣ Define your brand purpose:
Understand why your brand exists, the purpose it serves, and how it enhances customers' lives.
"Enduringly successful companies have a consistent set of core values and core purpose that remain fixed, while their business strategies and practices endlessly adapt to a changing world." - James Collins and Jeremy Porras
2️⃣ Establish brand core goals:
Use "The Five Whys" method, starting with a question and repeatedly asking why it's important, to derive guiding principles for all your content.
3️⃣ Craft brand storytelling:
Create compelling brand stories that make customers remember your brand. The best stories are co-created with customers and include origin stories, brand identity, and customer stories to convey your brand mission and build connections.
🌟 Social media marketing requires thinking from the user's perspective, sharing their stories and emotions, and fostering resonance. Let's build a brand story together that deeply resonates with your target audience.
