Seize business opportunities, explore global markets, and reach new heights
CBFI Global is an innovative and entrepreneurial high-tech company facing the world, integrating the R&D, design, manufacturing, sales and after-sales service of large-scale edible ice-making equipment, large-scale industrial ice-making equipment, high-end commercial ice-making machines, and complete ice-making systems. CBFI Global technology enterprise, it is a large-scale ice plant and cold storage engineering solution service provider with 20 years of industry experience.
The relationship between CBFI Global and RocDesk begins with technology
In 2019, CBFI Global had some cooperation with RocDesk. At that time, CBFI Global had accumulated a certain number of customers, but they were faced with the problem of efficient customer management.
The person in charge, Mr. Li, said: "CBFI Global though we have accumulated a certain number of customers, we are not more efficient in how to allocate customers to business follow-up, and sometimes cause customer conflicts; while following up customers, we cannot activate them efficiently. Customer situation." CBFI Global's question is actually expanded to:
(1) Customers developed by the marketing department cannot be allocated in time.
(2) Key customers are not classified and no one follows up.
(3) Customers who were following up before did not receive a response and were disconnected for a long time.
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Because customers could not be assigned in time, many customers did not receive timely follow-up and could not explore customer needs in a short time, which brought great obstacles to the company's business growth. Even at a certain exhibition, customers came to inquire about products. After communication, it was found that the customer had a low existing customer base, but because the business did not follow up with the customer in a timely and effective manner, the customer cooperated with another company, resulting in the loss of the customer. In addition, we also encountered difficulties in revitalizing resources for existing customers. There are clues and resources, but the screening of resources is not strong enough. Sometimes the leads assigned to the marketing department for follow-up may only be interested but not required. Place an order to purchase, but the marketing department staff spends a lot of time following up on this customer:
(1) The customer just wanted to know more about the reply, but the marketing department staff regarded it as a business opportunity and spent a lot of time following up.
(2) Ignoring other customers who are interested in consulting, causing them to lose patience waiting for a reply.
(3) Different personnel follow up too frequently, causing the other party to become impatient and unwilling to continue to cooperate.
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These problems have led to the loss of existing customer resources. Even after the other party became impatient and unwilling to continue cooperation, they consulted other ice-making companies. Some even placed orders and completed transactions. The existing customer resources were gradually lost, and no new customers entered the warehouse. The overall number of customers is gradually decreasing, so they are also looking for ways to solve these problems.
In 2019, the person in charge, Mr. Li, learned about "RocDesk" through the introduction of a friend. Through constant contact, Mr. Li discovered that RocDesk focuses on proactive marketing and social marketing platforms, especially for our customer management, email marketing, automation functions, etc. I was very interested and started cooperation to help salesmen manage customers efficiently and save a lot of time.
Mr. Li, said that after using RocDesk, work efficiency has been greatly improved, and each department can perform its duties. There will no longer be "fights", and salesmen can spend less time following up more. customers, get more clues, know which leads are valuable, and how to screen them more efficiently, which greatly facilitates customer management.
Not only were the above problems solved after using RocDesk, but salesperson also successfully closed a deal with a large customer when using RocDesk to reactivate a customer who had not been followed up before or who had not been followed up properly, which greatly improved his confidence. Heart.
In order to further improve product performance and customer experience, CBFI Global applied artificial intelligence technology to their refrigeration equipment. Through smart sensors and data analysis, they are able to monitor equipment operating conditions and environmental parameters in real time, and perform intelligent control and optimization based on the data. This technology not only improves the efficiency and stability of the equipment, but also enables remote monitoring and fault warning, reducing maintenance costs and downtime.
CBFI Global joins hands with RocDesk to explore algorithm exit no man’s land
While the company was developing and progressing, CBFI Global also encountered new problems. CBFI Global's domestic market has been developed very well, and it has accumulated a certain number of reputable customer groups and established good cooperative relationships. By using RocDesk, it can also manage customers more efficiently and maintain good customer relationships. But as a company that wants to do global foreign trade, they are also eager to open up foreign markets, let their innovative products go global, and become an outstanding brand overseas company. They are also looking for an ice-breaking point.
We learned that CBFI Global has been trying a variety of marketing methods for marketing and promotion, including setting up its own marketing department to carry out Google promotion and social media platform marketing and promotion, and has also tried multiple third-party companies specifically to promote social media platforms. However, They found that the customer inquiry clues obtained through these channels were all biased toward the C-side. The person in charge, Mr. Li, said: "It seems that the quantity is large but the quality is not high. The C-side data accounts for the majority, and the quality of the inquiry clues is not high, resulting in The cost of follow-up is not proportional to the gains, and it is time-consuming, labor-intensive and expensive.”
After a period of communication, Mr. Li learned that RocDesk has launched the E-inquiry Project, which is based on user profiling, data analysis, modeling and other technologies to obtain B-side customer inquiries on social media platforms, and also has the courage to promise customers quality and quantity. , so CBFI Global immediately signed the annual project of Yiwen.
The E-inquiry project team understood customer needs and market preferences at the first time, established data algorithm models and precise targeted promotion and marketing through customer portraits, and carried out professional overseas market services for CBFI Global. The E-inquiry project team provided CBFI Global within 5 months. CBFI Global obtained more than 1,200 inquiries from B-side, and greatly increased the exposure and precise number of fans of CBFI Global's social media account. In just 6 months, it completed more than 5 million orders.
Mr. Li, said: "Our product is a large-scale equipment. In the original marketing channel, the fastest transaction cycle is one year to one and a half years. Unexpectedly, in the E-inquiry social media promotion, it took only 5 months." I was pleasantly surprised to have closed a big order.” Mr. Li expressed that he recognized the effectiveness of E-inquiry's algorithm and inquiry quality. Later, in the process of business development, CBFI Global launched a new equipment, quick-freezer. He also hopes that we can use E-inquiry to help quick-freezers have better success in overseas markets. Breakthroughs and developments have once again launched deeper cooperation.
RocDesk gives brands the power of trust in the world. E-inquiry helps enterprises achieve convenient, efficient and personalized social media digital marketing to expand customers and business growth while outputting precise traffic, and strives to build the enterprise's brand in overseas markets. Influence.
